Tom FarrellField Notes

Creative Developer · Product Engineer

Tom Farrell

Crafting thoughtful, interactive experiences that feel alive

Hi, I'm Tom

I'm a creative developer and product engineer who builds interactive, story-driven web experiences. I operate at the intersection of design, code, and a little bit of magic, turning abstract ideas into polished products people genuinely love using.

My foundation was built in pharma and medcom, working alongside top agencies on regulated projects where compliance and precision were non-negotiable. That background taught me to engineer software that truly holds up under scrutiny, strict standards, and demanding performance requirements.

As a frontend specialist, I’m obsessed with the details that make an interface feel alive: the subtle micro-animations, the fluid transitions, and the edge cases that only reveal themselves when someone is paying close attention. Lately, I’ve expanded into product engineering by scoping problems, designing solutions, and building end-to-end, AI-powered tools that solve real daily friction.

When I’m away from the keyboard, you’ll usually find me outdoors, somewhere along a trail, sitting by a fire or snowboarding.

Experience

  • Lead Developer, Haymarket Media

    2024 – Present

    Lead a team of developers in engineering custom websites, promotional campaigns, and AI-powered tools to drive user engagement and streamline digital product delivery.

  • Senior Front-End Developer, Real Chemistry

    2016 – 2022

    Architected responsive websites, interactive animations, and custom CMS platforms for top pharmaceutical and Fortune 500 clients.

  • Lead Front-End Developer, Sentient Interactive

    2012 – 2016

    Led the development of responsive websites and interactive visual aids while engineering proof-of-concept demos that directly contributed to winning new client accounts.

  • Designer, Developer & SEO Specialist, Musical Heritage Society

    2007 – 2012

    Designed, built, and maintained online membership storefronts while driving organic traffic and revenue growth through SEO strategies and recurring email marketing campaigns.

Client Websites

  • Jason Bellinger

    Developer · Vue, GSAP

    An interactive portfolio website created for a designer to showcase high-profile brand work. Designed for a rich user experience, the site features custom animations, fluid page transitions, and subtle hover interactions, paired with high-resolution imagery optimized for fast load times.

  • Latin Bites

    Designer · Developer · UX · Vue, API

    A single-page application for a food truck, featuring an interactive menu, event details, and brand story. It automatically syncs upcoming schedules and bookings using the Google Calendar API, ensuring visitors always see real-time event listings without manual site updates.

  • It's Just Lunch

    Developer · GSAP, Bootstrap

    A clean, modern front-end experience built for a premier personal matchmaking service targeting busy professionals. Focused on converting high-intent visitors through intuitive user flows, clear service positioning, and responsive design optimized across all device types.

Apps & Experiments

  • Grace of the Day

    Designer · Developer · UX · LLM, Supabase, Vue, API

    A minimalist, single-screen site delivering daily Catholic reflections aligned with the liturgical calendar. Each day’s scripture, reflection, and prayer are generated once via the Google Gemini API upon the first daily visit, then cached in Supabase. All subsequent visitors receive the same entry instantly without additional API calls. Built-in fallback scriptures ensure uninterrupted service.

  • Living Heart Atlas

    Personal project · Three JS, Vue

    A beating 3D heart built with Vue and three.js, with a live ECG monitor in sync. Selecting any of its 11 structures flies the camera in and opens a card explaining what it does, with key clinical figures. A compare mode switches the heart into atrial fibrillation, anterior heart attack or left ventricular hypertrophy, changing the rhythm, the ECG and the affected tissue on the model. A quiz then shows an ECG strip and asks which structure is behind it.

More projects available upon request

Reach out to review additional case studies and technical breakdowns.

My client history includes work for: Global Pharmaceutical Leaders, Enterprise Payroll & HR Providers, Luxury Automotive Brands, & more.

Contact

Email iamtomfarrell@gmail.com or find me on LinkedIn.

Read the Field Notes →